As marketers command an increasingly large share of business resources, it’s imperative that we become more business-minded. We have to embrace business-based decision-making—hard-nosed, bottom-line and efficient. ROMO and ROMI are where it begins.
Most marketers are fuzzy on just how to calculate ROMO and ROMI—but we needn’t be any more.
Download Top-Level Marketing Measurement and learn how to:
- Show you’re moving the needle. Demonstrate that your marketing function is becoming more efficient and effective.
- Find opportunities to optimize. Stack-rank programs and channels by their contribution to the business and adjust spend accordingly.
- Ensure that brand value is taken seriously. Frame marketing performance in the language of business.