TOP-LEVEL MARKETING MEASUREMENT

ROMO and ROMI (aka Marketing ROI)

As marketers command an increasingly large share of business resources, it’s imperative that we become more business-minded. We have to embrace business-based decision-making—hard-nosed, bottom-line and efficient. ROMO and ROMI are where it begins.

Most marketers are fuzzy on just how to calculate ROMO and ROMI—but we needn’t be any more.

Download Top-Level Marketing Measurement and learn how to:

  • Show you’re moving the needle. Demonstrate that your marketing function is becoming more efficient and effective.
  • Find opportunities to optimize. Stack-rank programs and channels by their contribution to the business and adjust spend accordingly.
  • Ensure that brand value is taken seriously. Frame marketing performance in the language of business.