THE UNSUNG HEROES OF MARKETING INSIGHT

How taxonomy and normalization (magically) turn messy marketing data into marketing insight.

Marketing performance management (MPM) is a huge opportunity and worth the journey. Step one is to clean up the marketing data chaos—not too sexy, we know. But, oh, so necessary.

The simple truth is marketing performance management is not achievable without consistent data categorization and normalization of metrics and units. The good news is, there’s a right way to do it and we’re here to show you how.

Download The Unsung Heroes of Marketing Insight from Beckon and get:

  • How to manage the volume, variety and velocity of modern marketing data.
  • What a marketing-specific taxonomy looks like.
  • How to use tagging, or metadata, to best prepare marketing data for advanced analysis.