Mindjet Case Study

Can you track your marketing spend against real business outcomes? If you’re like most marketers, likely the answer is no, yet you know this is the real bottom line measurement of your success.

Mindjet came to Beckon to do exactly that—connect the dots between what they spend and what business objectives they help drive.

What they got was a clean, normalized marketing analytics solution that now tells them, apples-to-apples, what’s really driving ROI.