Media planning. Content marketing. Ad viewability. What works, what doesn’t, and how should marketers be thinking about these hot-button areas? To find out, we put these trends to the test using performance data from more than $20 billion of marketing spend in the Beckon system.
Download Marketing Truth or Marketing Hype Vol. 2 to learn:
- Where media plans are falling short, and what to do about it.
- Why less is more when it comes to content.
- Why viewability is a bigger problem than you think, and how to improve it.