Our new report series—Marketing Truth or Marketing Hype? analyzes over $16 billion in omnichannel marketing spend and performance data to put hot marketing trends to the test. By looking at actual spend and performance data from hundreds of brands the report reveals whether those investments are actually working to help data-driven marketers set benchmarks for success and chart a better course for action.
Download the new Marketing Truth or Marketing Hype? report and discover:
- How working media and non-working media truly stack up.
- How programmatic ad buying is performing compared to traditional media buys.
- The ROI benefits of investing in rapid measurement and spend optimization.
- And so much more.