Marketing data is beautiful (and useful) when it’s right. As consumer touchpoints multiply and thousands, even millions, of data points are collected each day, marketing data only gets messier and harder to wrangle. Fragmented, siloed, inconsistent, conflicting, inaccurate, slow data is useless data. Marketers need a single source of truth to put good, clean, integrated data in the hands of decision makers. Finally, we can grow our brands with smart, data-driven decisions.