SO YOU NEED A MARKETING DASHBOARD—NOW WHAT?

How to choose the right partner for data management and reporting.

In this data-driven, omnichannel age, marketing dashboards and scorecards—tools for data-based marketing management—are now a top priority.

It’s the right instinct and very timely, but getting meaningful insight from raw marketing data is much more involved than just booting up some new software. There’s a whole process involved, and either your tool, your team, or your software partner needs to handle each step, including:

  1. Data intake
  2. Data cleansing and normalization
  3. Data storage
  4. Data enhancement
  5. Report design
  6. Data visualization
Before you pick your next marketing dashboard, download So You Need a Marketing Dashboard—Now What? and get everything you need to know to make this critical decision.