In this data-driven, omnichannel age, marketing dashboards and scorecards—tools for data-based marketing management—are now a top priority.
It’s the right instinct and very timely, but getting meaningful insight from raw marketing data is much more involved than just booting up some new software. There’s a whole process involved, and either your tool, your team, or your software partner needs to handle each step, including:
- Data intake
- Data cleansing and normalization
- Data storage
- Data enhancement
- Report design
- Data visualization