Tools for data-driven marketing intelligence—like marketing dashboards and scorecards—are now a top priority. It’s the right instinct and very timely, but getting meaningful insight from raw marketing data requires a lot of data management work before you boot up the software. Either your tool, your team, or your software partner needs to handle each step or you’ll be left with blind spots.
Join Beckon CEO Jennifer Zeszut for a look at the tools available—data visualization tools like Domo and Tableau, full-service BI platforms like BusinessObjects and MicroStrategy, and marketing intelligence tools like Beckon. Learn what to expect from each solution across all the steps of marketing data management and reporting that must occur before your dashboard will work for you, including:
- Data intake
- Data cleansing and normalization
- Data enrichment
- Data storage
- Report design
- Data visualization
Jennifer Zeszut is CEO of Beckon—a SaaS omnichannel marketing analytics software company. Jennifer has been a marketing leader for most of her career working for top brands we all know like eBay, Proctor & Gamble and Cost Plus World Market. She was the trusted advisor to many more brands as head of Strategy and Analytics for digital agency Razorfish for many years. Prior to Beckon, she founded Scout Labs, a leading social media monitoring, analytics and engagement platform which was sold to Lithium Technologies in 2010. She’s been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch and was invited to speak about entrepreneurship at the White House as part of President Barak Obama’s Startup America Initiative.