Getting meaningful insight from raw marketing data takes more than just booting up some new dashboard software. Either your team or your software provider has to perform a series of complex data management and reporting processes before your visualization will lead to insight you can trust. Data intake, data cleansing and normalization, data enrichment, data storage and report design are crucial steps that must be planned for and flawlessly executed. The question is—who’s going to do it?
Before you pull the trigger on a new dashboard solution, be sure you have a clear understanding of which data management and reporting processes your software partner will provide and which you’ll have to do yourself. Download 40 Questions To Ask Prospective Dashboard Partners and make sure all of your bases are covered before you buy.