Intro to Bubble Charts

Learn the basics of bubble charts and how they can help your team answer complex marketing questions.

What can bubble charts do for you? Well, for starters, they show the relationship between up to four categories or dimensions in a single chart. Plus, they’re statistically powerful, use colors, sizes and patterns for easy insight, and give a great sense of correlations between outcomes.

This Beckon how-to covers the basics of bubble charts and how they can help your marketing team get clear answers to crucial business questions like these:

  • As we increase social spend, what happens to downloads and revenue?
  • How does search affect revenue and social volume across brands?
  • What messaging, across all channels, is resonating most with our target audience?

Whether you’re just starting with bubble charts or want a refresher, download Intro to Bubble Charts now.