THE INTEGRATED MARKETING ANALYTICS GUIDEBOOK

Metrics that matter

Marketing reporting today is as complex as it gets, and few get it right. We don’t know what to measure, track or report on. We barely know which marketing metrics really matter, let alone how to show marketing ROI. Which makes integrated marketing so hard—because most of us are flying blind.

Welcome to the light. Introducing the integrated marketer’s definitive guide to marketing reporting.

Download The Integrated Marketing Analytics Guidebook and learn:

  • How to build a marketing analytics framework with the right metrics.
  • How to show marketing ROI.
  • Funnel effectiveness metrics—awareness, engagement and outcomes, plus how well you’re moving customers along the buyer’s journey.
  • Funnel efficiency metrics—cost per impression, cost per engagement and cost per outcome.
  • Paid, owned and earned media metrics.